Objective
Oryx is a Roaster Coffee House located in San Diego, California. Coffee is already a staple and trendy item among millennials, aging from 25-35, who can not live without caffeine. Oryx Coffee likes to keep up with latest coffee trends, making the brand have more of masculine and hipster touch that will make it look more appealing to the eye.
Solution
Oryx Coffee uses a dark charcoal grey, and a firey orange to set the mood, with it’s edgy, yet masculine colors. The Logo is a geometric oryx with rounded angles to give it a more of an approachable look, while still keeping that sharp look. GT Sectra was used to contrast the main logo with it’s elegant, yet edgy feel to it.
