Amazon leaf is an extension app of Whole foods & Amazon. The app is targeted towards people that want to be more environmentally conscious while grocery shopping. The app's focus is to provide an easy to follow environmental breakdown of carbon emissions of products while shopping in store.
Amazon leaf uses humanistic typefaces to set a warm, and familiar tone to the app, such as Cora & Circular. Amazon leaf uses an array of warm earthy-green muted palette that is associated with nature. The app solved its' problem by providing a simple to use application that breaks down emissions & gives products a sustainability score to help the user make better choices for the environment with a reward system.