Objective
Molcajete is an Authentic Mexican Eatery that strives on providing that sense of warm and welcoming feeling to anyone that comes in. Located near a border town, Molcajete attracts people, aging 25-35, that love familiar flavors, yet want a fun eatery where families, and friends could hangout.
Solution
Molcajete uses a powder pink and green to make the brand more fun, and approachable. The Logo is created with Hansley Pro typeface, and Modified to create an interesting, yet friendly lockup that anyone will recognize. Other typefaces used were, Apotek Condensed to make it easier to the guest to read with its bold features. The icons used are a molcajete to relate to the name of the restaurant, and an authenticity Mexican stamp.
